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Words Inspired by Coffee RSS

Coffee is about People.

It’s not about coffee, it’s about people. It’s about your story, it's about the producer, the picker, the roaster and finally, it's about you. What are you doing while drinking coffee? where are you?, what are your thoughts, what do you feel, how do you feel? What are you dreaming about? Where are you now and where are you going? We want to : Invite you to slow down and pay attention, come indoors, in-brain, in-body  in-heart, in-thought. (probably not real words but the idea is inside) Inspire you to look inside, look at your coffee beans, invitation to use your senses, to smell, feel, touch, taste. Trigger in you to drink coffee with purpose, drink it with intention, enjoy...

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It's really not about the coffee.

We do not sell a coffee roasting level, we do not roast either light, medium or anything, we do not produce at an specific altitud, we do not process the coffee in a very exceptional way, we do not package our coffee differently, we do not sell it through complete different and unique channels, our coffee does not taste different than any other coffee you can find in the market.  What we sell is an invitation to drink yourself, to brew yourself, to grind yourself, to tamper yourself, to extract the best of yourself, to experience the pleasurable moment created from you to you with a cup of coffee around. Those moments of transformation, moments of creation, moments of uniqueness...

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